I am sure you have
heard about Kony 2012: it has gone viral faster than any other viral
infection we have seen on the interwebs. It is prove of the
collective power of the internet, and not for some useless campaign
making an earth sandwich, but rather a worthy cause.
Or is it?
Let me first tell you
about Invisible Children, the charity behind this successful
campaign. You would have probably seen the film, perhaps even moved
to tears by it. It was the genius of film-maker Jason Russell.
Probably a nice guy, who did this film because he wants to do what is
right. And that is what he is probably doing. But that does not
explain his annual US$90,000 salary given to him by Invisible
Children. That is just his income, it does not include the expenses
spent for making the film: the equipment, the software, the
travelling fees, etc.
